MOBILE MARKETING

Third-party on-site course

The MOBILE MARKETING course aims to equip participants with in-depth knowledge and practical skills to effectively leverage mobile platforms for marketing purposes.

Last updated: 16.01.2025

Next upcoming session:

21.09.2025 - 27.09.2025

Italy , Lombardia , Milan

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Description

The MOBILE MARKETING course is designed to provide a comprehensive understanding of mobile marketing principles, best practices, and emerging trends. Participants will learn how to optimize mobile campaigns, create engaging content, leverage mobile advertising platforms, and measure the success of mobile marketing initiatives. The course will cover various aspects of mobile marketing, including app marketing, SMS marketing, mobile website optimization, location-based marketing, and mobile analytics.

Learning objectives

Course Objectives:

Understand the fundamentals of mobile marketing and its significance in the digital landscape.
Learn effective strategies for mobile advertising, app marketing, and mobile website optimization.
Explore advanced techniques such as location-based marketing, mobile analytics, and user segmentation.
Gain insights into emerging trends and technologies shaping the future of mobile marketing.
Develop practical skills to create compelling mobile marketing campaigns and measure their effectiveness.
Identify potential risks and challenges in mobile marketing and strategies to mitigate them.
Enhance decision-making abilities by analyzing data and utilizing key performance indicators (KPIs) for mobile marketing campaigns.

Methodology & assessment

The course will employ a combination of lectures, interactive discussions, case studies, practical exercises, and seminars with industry experts and university faculty members. The teaching approach will focus on a hands-on learning experience, allowing participants to apply their knowledge and skills in real-world scenarios. Participants will also have the opportunity to work on group projects and receive personalized feedback from instructors and experts.

Materials, digital tools & other learning resources

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Certification details

Certification of attendance compliant to the Erasmus+ regulation.

Pricing, packages and other information

Course package content:

We can provide accommodation, meals and airport transfer from and to the accommodation.
Additional information:

Description of the services and activities included in the course package (such as accommodation, meals, transport) or available at extra cost.
Cancellation & changes:

If the course will be cancelled, we'll inform promptly.
Additional information:

The options and conditions for change and cancellation, and the policy in case of unforeseen circumstances (force majeure).

Additional information

Language:

English
Target audience ISCED:

Upper secondary education (ISCED 3)

Post-secondary non-tertiary education (ISCED 4)

Other
Target audience type:

Head Teacher / Principal

Company staff

Higher education institution staff
Learning time:

15-20 hours