The idea of this project is to explore different cultures through the wide spectre of adverts! Adverts can tell us a lot about people: their cultures, their tastes, their senses of humour, their ways of life ... Adverts are also very interesting language-wise as they use plain everyday language. So let's discover our partners' cultures having a closer look at the ads broadcasted on various European channels! The project aims at developing students' linguistic skills at different levels: - Their understanding of different languages: students will be lead out of their comfort zone as they'll have to make sense of different ads in our partners' mother tongues. - Oral expression: Students will be brought to shoot videos to promote different products. So we'll need to use theatrical techniques to improve their linguistic skills. The final product will be a collection of ads showing that behind diversity and singularities there're founding common denominators that binds us all together.