A Guide to Social Media Ads for Educational Institutions

Third-party on-site course

A Guide to Social Media Ads for Educational Institutions

Learning Together is a training provider with over 20 years of experience, in Portugal. We offer 80+ courses in various areas, such as STEM, ICT, Sustainability, Communication, Leadership, Culture, Languages and much more! We have many trainers with a vast curriculum and experience; innovative methodologies; as well as a great supporting team that helps every participant throughout this experience

Last updated: 22.04.2025

Next upcoming session:

29.06.2025 - 04.07.2025

Portugal , Norte , Porto

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Description

With nearly 3 billion users, Facebook—and Instagram—offers powerful tools for schools to build community, attract prospective students, and stay connected with families. This course explores how to use both platforms to promote your school effectively, using targeted ads and creative content. Learn how to reach the right audience through Facebook’s advanced targeting options, retargeting tools, and “lookalike audiences.” Ideal for engaging parents and older students, this training provides practical strategies for boosting enrolments and increasing visibility through social media marketing.

• For real time updates, check our official website as well as our pre-registration.
• Target Audience: Teachers, Careers Counsellors, Researchers, Company or NGO Staff, School Staff & other professionals. Check all courses in our Course Calendar.

Learning objectives

Understand how Facebook and Instagram can support school promotion
Create and manage effective ad campaigns for different school audiences
Use audience targeting, retargeting, and “lookalike” tools strategically
Develop engaging content that builds community and increases enrolments
Analyse and optimise campaign performance using platform insights
Strengthen your school’s online presence and brand visibility
Facilitate experience and cultural exchanges between European participants and Portuguese teaching personnel
Identify & share good practices that can be implemented at a local level

Methodology & assessment

TRAINING DEVELOPMENT

The training methodology is underpinned by EU values, promoting equal opportunities and non-discrimination principles, with the goal of enhancing participants' skills and enabling knowledge dissemination. Our educational practices follow the Erasmus+ KA1 Quality Standards and our Certification from Portugal's Ministry of Education, valid since 2001.
• The methodology encompasses theoretical sessions, simulated practices and participatory activities, incorporating digital tools/resources and supporting materials tailored to each course.
• Pedagogical methods may include focus group, learning, peer activities inspired by project-based approaches (Dewey and Kilpatrick), sharing best practices, collaborative processes, roleplaying, case studies and field visits.

ASSESSMENT

Assessment is based on active participation in activities, a final presentation of a project or output. All material is shared within the group, consolidating the pedagogical activities’ outcomes.

Materials, digital tools & other learning resources

The course takes place in high-quality training rooms, equipped with WiFi and an outstanding coffee break. Participants are required to bring their own laptop or tablet in order to install and use applications during the course. All other learning materials and resources will be provided by the organisation, ensuring an immersive and effective learning experience. These may include printed manuals, digital resources, physical materials, access to e-libraries and interactive digital tools.

Certification details

Certification follows Erasmus+ KA1 Quality Standards, ensuring recognition across Europe, as well as our Certification from Portugal's Ministry of Education.

⏩ Certificate of Attendance (with course title, learning outcomes, venue, training hours & provider details).
⏩ Europass Mobility Document.
⏩ Learning Agreement & Erasmus Quality Commitment.

Additional Support

We provide full guidance on certification procedures, learning validation & admin documents required by participants’ institutions.

Pricing, packages and other information

Price:

480

Euro
Course package content:

Our pricing follows official regulations on transparent costs by Erasmus+ KA1.
Included:
✅ Welcome Kit.
✅ High-quality program & materials by experts.
✅ Enriching Welcome Session with Portuguese delicacies.
✅ Excellent daily coffee breaks for networking.
✅ Full logistic & administrative support during the mobility.
✅ Certification, Learning Agreem. & Europass validation.
Not included: Accommodation, meals & transport (we can provide suggestions). Cultural activities can be purchased separately.
Additional information:

Description of the services and activities included in the course package (such as accommodation, meals, transport) or available at extra cost.
Cancellation & changes:

🚫 Cancellation Policy
Cancellations up to 40 days before the course starts are free of charge and require written notice.
After this period, you may choose to reschedule (no extra cost) or provide a replacement participant or request a refund (€100 administrative fee per participant deducted from the total amount).
Additional information:

The options and conditions for change and cancellation, and the policy in case of unforeseen circumstances (force majeure).

Additional information

Language:

English
Target audience ISCED:

Primary education (ISCED 1)

Lower secondary education (ISCED 2)

Upper secondary education (ISCED 3)
Target audience type:

Teacher

Head Teacher / Principal

Other
Learning time:

25 hours or more