Educational Marketing

Third-party on-site course

Marketing is the applied science most concerned with the efficiency and effectiveness of exchanges and is equally applicable for educational institutions, not only for companies.

Last updated: 06.11.2024

Multiple locations

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Description

Marketing is the applied science most concerned with the efficiency and effectiveness of exchanges and is equally applicable for educational institutions, not only for companies.

Institutions that understand and apply marketing principles often achieve their goals more effectively. They must attract resources, motivate their employees and attract consumers of education.

Orientation towards social marketing means that the task of the institution is to determine the needs, desires and interests of the consumers of education and to adapt to offer programs that maintain or improve the well-being and satisfaction of the long-term interests of the consumers of education and society.

The need to identify and anticipate the educational needs of students leads teachers concerned with career success to create interactive educational resources, develop quality marketing in the educational market and use the new technologies of the 21st century.

Scope: to provide managerial skills in the field of school marketing and communication; to develop strategic thinking at the level of students to be able to analyze and define the changes taking place at the level of organizations; to help teachers to contribute to the improvement of the current state of the management of school units.

Learning objectives

The objectives considered after participating in the course are:

Empowering teachers to use concepts from educational marketing;

Raising awareness of the importance of educational marketing for the school;

Using educational marketing in school to increase visibility and quality in education

Identifying and using motivational resources for teachers and students.

Methodology & assessment

Teaching Methodology
This course combines theoretical foundations with practical applications to make marketing concepts relevant to educational settings. Core lectures and interactive workshops introduce key principles, while case studies and group discussions allow participants to apply these concepts in real-world contexts. Project-based assignments, such as developing a marketing plan for an educational institution, encourage hands-on learning. Additionally, guest speakers and training on digital marketing tools provide industry insights and technical skills for modern educational marketing.
Assessment
Participants will be assessed through a combination of formative quizzes, group projects, and individual assignments, with a focus on applying marketing strategies to real-life scenarios. A final project, the development of an institutional marketing plan, will serve as the capstone assessment, allowing participants to demonstrate their understanding and creativity.

Materials, digital tools & other learning resources

Printed Materials: Participants will receive printed handouts, worksheets, and other reference materials during in-person sessions.
- Digital Course Pack: All participants will have access to a digital course pack, which includes lecture notes, reading materials, and supplementary resources, available for download through the course platform.
- Pre-Course Reading: These materials will be shared upon registration, and participants are encouraged to review them prior to the start date.

Certification details

Participants must meet attendance requirements, typically attending a minimum of 80% of the course sessions, to qualify for certification.

Successful completion of any required assessments, projects, or final exams (if applicable) is also mandatory for certification.

Participants who fulfill all course requirements will receive a Certificate of Completion and Europass Mobility Certificate. This certificate will confirm the skills and knowledge gained and recognize participation in the course.

Pricing, packages and other information

Price:

400

Euro
Course package content:

That is the course packet and it includes 5-day course program, materials, documentations and certificates.
Additional information:

Description of the services and activities included in the course package (such as accommodation, meals, transport) or available at extra cost.
Cancellation & changes:

Participants may cancel their enrollment up to 30 days before the course start date for a full refund, minus a processing fee. Cancellations made less than 30 days before the start date will incur a cancellation fee of 50% of the course fee. No refunds will be provided within 7 days of the start date.
If we need to cancel a course due to insufficient enrollment or other operational reasons, participants will receive a full refund or the option to transfer to another course date.
Additional information:

The options and conditions for change and cancellation, and the policy in case of unforeseen circumstances (force majeure).

Additional information

Language:

English
Target audience ISCED:

Primary education (ISCED 1)

Lower secondary education (ISCED 2)

Upper secondary education (ISCED 3)
Target audience type:

Teacher

Head Teacher / Principal

Teacher Educator
Learning time:

25 hours or more