Digital Marketing Strategies for Schools
Learning Together is a certified training provider with 25 years of experience, in Portugal. We offer around 100 courses in various areas, such as STEAM, ICT, Sustainability, Wellbeing, Digital, AI, Soft Skills, Inclusion, Culture, Languages and much more! We provide innovative methodologies, experienced trainers, as well as a dedicated team that helps every participant throughout their mobility.
Description
In an increasingly competitive educational landscape, schools must define and promote their identity to attract and retain students. As funding often depends on enrolment, digital marketing has become essential. This course supports educators and school staff in developing targeted strategies using websites, social media, and online content to engage families and enhance visibility.
Participants will learn how to align marketing efforts with school goals, communicate their unique value, and promote Erasmus+ activities within their community. By the end, they will be equipped to create effective, goal-driven digital outreach strategies for long-term impact.
• For real time updates, check our official website as well as our pre-registration.
• Target Audience: Teachers, Careers Counsellors, Researchers, Company or NGO Staff, School Staff & other professionals. Check all courses in our Course Calendar.
Learning objectives
- Gain an overview of digital marketing and expand your current knowledge;
- Develop practical skills to enhance your school’s digital presence through blogs, social media (Facebook, LinkedIn, etc.), and website integration;
- Strengthen connections between schools and communities, increase website traffic, and boost online visibility;
- Improve ICT skills and use digital tools effectively;
- Design or continue sustainability action plans in schools and communities;
- Adapt teaching strategies and methodologies to diverse educational contexts;
- Facilitate intercultural exchange among European and Portuguese educators;
- Enhance English communication and social skills;
- Promote intercultural awareness and inclusive practices;
- Deepen understanding of Portugal’s and Porto’s cultural and social heritage;
- Identify and disseminate effective practices applicable at local and European levels.
Methodology & assessment
The training methodology is underpinned by EU values, promoting equal opportunities and non-discrimination principles, with the goal of enhancing participants' skills and enabling knowledge dissemination. Our educational practices follow the Erasmus+ KA1 Quality Standards and our Certification from Portugal's Ministry of Education, valid since 2001.
• The methodology encompasses theoretical sessions, simulated practices and participatory activities, incorporating digital tools/resources and supporting materials tailored to each course.
• Pedagogical methods may include focus group, learning, peer activities inspired by project-based approaches (Dewey and Kilpatrick), sharing best practices, collaborative processes, roleplaying, case studies and field visits.
ASSESSMENT
Assessment is based on active participation in activities, a final presentation of a project or output. All material is shared within the group, consolidating the pedagogical activities’ outcomes.
Materials, digital tools & other learning resources
The course takes place in high-quality training rooms, equipped with WiFi and an outstanding coffee break. Participants are required to bring their own laptop or tablet in order to install and use applications during the course. All other learning materials and resources will be provided by the organisation, ensuring an immersive and effective learning experience. These may include printed manuals, digital resources, physical materials, access to e-libraries and interactive digital tools.
Certification details
⏩ Certification follows Erasmus+ KA1 Quality Standards, ensuring recognition across Europe, as well as our Certification from Portugal's Ministry of Education.
- Certificate of Attendance (with course title, learning outcomes, venue, training hours & provider details).
- Europass Mobility Document.
- Learning Agreement & Erasmus Quality Commitment.
⏩ Additional Support
- We provide full guidance on certification procedures, learning validation & admin documents required by participants’ institutions.
Pricing, packages and other information
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Price:480Euro
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Course package content:
Our pricing follows official regulations on transparent costs by Erasmus+ KA1.
Included:
✅ Welcome Kit.
✅ High-quality program & materials by experts.
✅ Enriching Welcome Session with Portuguese delicacies.
✅ Excellent daily coffee breaks for networking.
✅ Full logistic & administrative support during the mobility.
✅ Certification, Learning Agreem. & Europass validation.Not included: Accommodation, meals & transport (we can provide suggestions). Cultural activities can be purchased separately.
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Additional information:Description of the services and activities included in the course package (such as accommodation, meals, transport) or available at extra cost.
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Cancellation & changes:
🚫 Cancellation Policy
Cancellations up to 40 days before the course starts are free of charge and require written notice.
After this period, you may choose to reschedule (no extra cost) or provide a replacement participant or request a refund (€100 administrative fee per participant deducted from the total amount).
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Additional information:The options and conditions for change and cancellation, and the policy in case of unforeseen circumstances (force majeure).
Additional information
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Language:English
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Target audience ISCED:Primary education (ISCED 1)Lower secondary education (ISCED 2)Upper secondary education (ISCED 3)
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Target audience type:TeacherHead Teacher / PrincipalOther
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Learning time:25 hours or more
Upcoming sessions
Provider
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