e-business is nowadays a very popular and prospective branch and raises a lot of interest among young students. ICT and economics knowledge are two of its most important components, that are taught in upper secondary but are not oriented to the digital economy. So the teachers are not supported in developing innovative teaching & assessment methods for e-business competences and the students lose their initial motivation. e-business skills are the capabilities needed to exploit opportunities provided by ICT, notably the Internet; to explore possibilities for new ways of conducting business and organizational processes; and/or to establish new commercial activities. One such advanced e-entrepreneurial competence is Digital Marketing, one of the most demanded e-Business skills. The DIMAS project declares the ambition to construct a digital marketing itinerary for teachers & students, new assessment mechanisms by means of digital OERs and pilot them within ICT or Economics curricula.