
Effective Internal and External Communication for School Leaders
Effective Internal and External Communication for School Leaders is designed to strengthen the ability of principals, senior leadership teams, and administrators to build trust, clarity, and strong relationships within their school communities.
Description
This course explores strategies for communicating vision and expectations with staff, engaging parents and stakeholders, and managing sensitive or challenging conversations with confidence. Participants will practice methods for structuring communication, using digital platforms effectively, and tailoring messages to diverse audiences.
Through case studies, role-play activities, and reflective practice, school leaders will learn how to enhance transparency, resolve conflicts constructively, and establish a communication culture that fosters collaboration and positive school climate.
Learning objectives
- Demonstrate clear, transparent, and purposeful communication with staff, students, and stakeholders.
- Apply active listening and feedback strategies to strengthen trust and engagement.
- Adapt communication style to suit different audiences (teachers, parents, community, external partners).
- Manage sensitive or high-stakes conversations with confidence and professionalism.
- Utilize digital tools and platforms to support effective communication channels.
- Develop strategies for conflict resolution and collaborative problem-solving.
Methodology & assessment
Engaging Parents and Families, Effective Digital and Social Media Use, Tailoring Messages for Different Audiences
Managing Difficult Conversations, Conflict Resolution Strategies, Communicating During Crisis Situations
Reflection Activities, Designing a School Communication Plan, Presentations, Reviews and Evaluation
Materials, digital tools & other learning resources
All provided prior to and at beginning of course
Certification details
Upon completion of course
Pricing, packages and other information
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Price:400Euro
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Course package content:
Course Package only
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Additional information:Description of the services and activities included in the course package (such as accommodation, meals, transport) or available at extra cost.
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Cancellation & changes:
See Level Up website for details
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Additional information:The options and conditions for change and cancellation, and the policy in case of unforeseen circumstances (force majeure).
Additional information
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Language:English
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Target audience ISCED:Primary education (ISCED 1)Lower secondary education (ISCED 2)Upper secondary education (ISCED 3)
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Target audience type:TeacherStudent TeacherHead Teacher / Principal
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Learning time:25 hours or more
Upcoming sessions
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