The goal of this project is to get the students from HAK1 Salzburg and Perho College in Finland to collaborate on a project. In doing so they will learn the challenges and rewards of working in a team using a third language, as well as the digital problems which need to be overcome. Finally, since the company involved is a "B-Corp" students will learn a little about what this means, sustainability, and marketing to the environmentally conscious. The students will create marketing materials for Pala Eyewear, a sustainable sunglasses company based in the UK. Their task is to: - familiarise themselves with the company (concept, products) - plan a promotional launch in the two countries (define target group and core message, select channels/media) and draft one or more sample ads (does not need to be all polished and publishable as such, but conveying the idea) - present their work both via video conferencing and also via a TwinSpace.