The aim of the project is to develop the students’ language skills in the context of technical or vocational school as well awake their curiosity towards another culture. They will be stimulated to use their linguistic abilities such as writing, listening, speaking, and reading to work in a cross-curriculum context. The classes involved in the project will take part into a role-play activity in which each school will have a precise role. Thus, the Portuguese school (Cook and pastry course) will be a well-known food franchise which wants to launch its products in Italy. On the other hand, the Italian school is the advertising agency responsible for creating a set of advertising strategies to promote the Portuguese product in the Italian market, including a market research. All the material produced will be very committed to raising people’s awareness towards healthy life.