In the era of rapid technological development, mass media tools take the first place in influencing and directing the society. Those who have new and powerful technology serve information on the way that they want .Getting knowledge without knowing the purpose of the information can affect the individual and the society negatively. At this point – effective and critical reading and comprehension ability get great importance on accessing reliable and right information. One of the common problems of developing countries is that reading culture have not reached at certain level of maturity yet. An important factor that prevents the acquisition of reading habits in such societies is the domination of playing and chatting culture aganist reading culture. In developed societies, the individuals leaving the trail are more than those in the less developed societies. This difference bases on not from superiority of genetic characteristics of the societies but the individuals growing better.