Innovación Digital: Integrando IA en la Educación y el Marketing

Third-party on-site course

Innovación Digital: Integrando IA en la Educación y el Marketing

Learning Together is a certified training provider with 25 years of experience, in Portugal. We offer around 100 courses in various areas, such as STEAM, ICT, Sustainability, Wellbeing, Digital, AI, Soft Skills, Inclusion, Culture, Languages and much more! We provide innovative methodologies, experienced trainers, as well as a dedicated team that helps every participant throughout their mobility.

Last updated: 13.05.2025

Next upcoming session:

07.07.2025 - 11.07.2025

Portugal , Norte , Porto

I'm interested

Description

La integración de herramientas de inteligencia artificial (IA) en la enseñanza y el marketing digital es esencial en el contexto educativo actual. Este curso explora cómo herramientas como ChatGPT pueden mejorar la personalización, la participación estudiantil y el aprendizaje activo.
En el aula, los participantes descubrirán cómo aplicar la IA para responder a dudas, crear contenidos y fomentar la autonomía del estudiante. En el ámbito del marketing, aprenderán a utilizar la IA para segmentar audiencias, automatizar procesos y personalizar campañas.
El curso ofrece una visión práctica y estratégica de cómo aplicar la IA en educación y comunicación digital con impacto.

• Para actualizaciones en tiempo real, consulta nuestra web oficial y la preinscripción.
• Destinatarios: Docentes, orientadores, investigadores, personal de ONG/empresas, personal educativo y otros profesionales. Consulta todos los cursos en nuestro Calendario Formativo.

Learning objectives

Comprender el papel de la tecnología y del marketing digital en la educación;
Familiarizarse con herramientas educativas y plataformas de marketing digital;
Explorar cómo la IA, especialmente ChatGPT, puede mejorar la enseñanza y la participación del alumnado;
Aplicar estrategias de marketing digital adaptadas a contextos educativos;
Mejorar las competencias en comunicación visual mediante el uso de Canva;
Desarrollar habilidades digitales e informáticas (ICT);
Diseñar una unidad didáctica coherente integrando herramientas y conceptos del curso;
Evaluar el impacto de las tecnologías en los procesos educativos;
Utilizar eficazmente ChatGPT para fomentar la interactividad y el aprendizaje autónomo;
Crear materiales visuales atractivos y eficaces adaptados a diferentes públicos educativos.

Methodology & assessment

TRAINING DEVELOPMENT

The training methodology is underpinned by EU values, promoting equal opportunities and non-discrimination principles, with the goal of enhancing participants' skills and enabling knowledge dissemination. Our educational practices follow the Erasmus+ KA1 Quality Standards and our Certification from Portugal's Ministry of Education, valid since 2001.
• The methodology encompasses theoretical sessions, simulated practices and participatory activities, incorporating digital tools/resources and supporting materials tailored to each course.
• Pedagogical methods may include focus group, learning, peer activities inspired by project-based approaches (Dewey and Kilpatrick), sharing best practices, collaborative processes, roleplaying, case studies and field visits.

ASSESSMENT

Assessment is based on active participation in activities, a final presentation of a project or output. All material is shared within the group, consolidating the pedagogical activities’ outcomes.

Materials, digital tools & other learning resources

The course takes place in high-quality training rooms, equipped with WiFi and an outstanding coffee break. Participants are required to bring their own laptop or tablet in order to install and use applications during the course. All other learning materials and resources will be provided by the organisation, ensuring an immersive and effective learning experience. These may include printed manuals, digital resources, physical materials, access to e-libraries and interactive digital tools.

Certification details

Certification follows Erasmus+ KA1 Quality Standards, ensuring recognition across Europe, as well as our Certification from Portugal's Ministry of Education.

⏩ Certificate of Attendance (with course title, learning outcomes, venue, training hours & provider details).
⏩ Europass Mobility Document.
⏩ Learning Agreement & Erasmus Quality Commitment.

Additional Support

We provide full guidance on certification procedures, learning validation & admin documents required by participants’ institutions.

Pricing, packages and other information

Price:

400

Euro
Course package content:

Costs can be covered by an Erasmus+ Key Action grant. Our pricing follows official regulations on transparent costs.
Included:
✅ Welcome Kit from our Team.
✅ High-quality program & materials by experts.
✅ Excellent daily coffee breaks for networking.
✅ Full logistic & administrative support in the whole mobility.
✅ Certification, Learning Agreem. & Europass validation.
Not included: Accommodation, meals & transport (we can provide suggestions). Cultural activities can be purchased separately.
Additional information:

Description of the services and activities included in the course package (such as accommodation, meals, transport) or available at extra cost.
Cancellation & changes:

🚫 Cancellation Policy
Cancellations up to 40 days before the course starts are free of charge and require written notice.
After this period, you may choose to reschedule (no extra cost) or provide a replacement participant or request a refund (€100 administrative fee per participant deducted from the total amount).
Additional information:

The options and conditions for change and cancellation, and the policy in case of unforeseen circumstances (force majeure).

معلومات إضافية

Language:

Spanish
Target audience ISCED:

Primary education (ISCED 1)

Lower secondary education (ISCED 2)

Upper secondary education (ISCED 3)
Target audience type:

Teacher

Student Teacher

Other
Learning time:

25 hours or more